Forever Faster since day one, PUMA is synonymous with the sportswear industry. Dedicated to producing the best products for the world’s fastest athletes, PUMA has relentlessly pushed boundaries in sports and culture.

Initially founded in Herzogenaurach, Germany, by Rudolf Dassler in 1948, the brand has long been committed to producing the finest quality sportswear out there. Since its founding, PUMA has developed products for a number of athletes in a wide range of different sports, including football, athletics, basketball, running, and golf (to name a few).

Historically, PUMA has sponsored legendary athletes like Michael Schumacher, Pelé, Linford Christie, Eusébio, Boris Becker, Johan Cruyff, Diego Maradona, and Lothar Matthaus. The brand continues this strong association with the world’s top athletes today, sponsoring the likes of Luis Suárez, Cesc Fàbregas, Vincent Kompany, Sergio Agüero, David Silva, Antoine Griezmann, Romelu Lukaku, Hector Bellerin, Marco Reus, and Olivier Giroud.

Check out the full PUMA collection today at JD Sports, including shoes, clothing, and football boots for men, women, and kids.